Visibility
Creative, strategic content-rich marketing communications that inspire action and build value.
Your medical practice is your brand.We make it stand out.
Medical information can be complex.We make it compelling.
Your goal is to improve lives.Our goal is to help you achieve yours.
Your medical practiceis our business.
We are KSD Public & Media Relations, a marketing and public relations agency for healthcare professionals.
Reputation
Managing your online reputation through social and traditional media.
Growth
Building your digital presence so your patient base increases and your revenue grows.
About KSD
Karen S. Dennis
President
I never intended to be a writer.
And being a publicist was never on my radar.
In fact, I didn’t even major in English but chose a career path in the social sciences.
With a master’s degree in social work, my passion was managing assisted living facilities. I soon discovered I had a knack for marketing and keeping the communities full. With a little training from a PR pro and a love for seniors, I transitioned from administrator to public relations and worked as a consultant, creating out-of-the-box events to attract media coverage.
But I love the healthcare field, have built up great media contacts over the years and find the reputation management side fascinating.
Eventually I decided to formalize my training and went to work at a Hollywood public relations agency as an intern. It was a story straight out of the Robert De Niro movie, The Intern, and later documented in a featured NY Times article in Sunday Business.
I worked in the agency for six years before I left to help a local agency owner in distress.
And then she stole my LinkedIn identity.
I had no choice but to leave her agency immediately.
My two clients came with me, both physicians. The transition to healthcare publicist was a no brainer and I have no regrets. Occasionally, I wander outside my healthcare bubble and write blogs for construction companies or website content for schools and not-for-profit organizations.
But I love the healthcare field, have built up great media contacts over the years and find the reputation management side fascinating.
My happiest moments are spent writing web content, blogs, eblasts, social media posts and pitches to reporters with the goal of helping healthcare professionals promote their brand, grow their practices, and increase revenue.
How we do it
We can’t control what people say.But we can help shape the conversation.
We build brands that inspire trust. Through strategic public relations, compelling content, media outreach, social media, and websites designed to educate and convert, we position healthcare professionals as the trusted experts in their field. Every strategy is customized to increase visibility, strengthen credibility, and attract the right patients to your practice.
What we do
Medical facts can be complex.We make them compelling.
Create a service package that matches your brand and your budget.
Strategic Branding Exercise
Our goal is to understand what makes your brand unique and explore the opportunities for us to work together in promoting your brand visibility and establish your expertise. The initial Strategic Branding Exercise is recommended for all new clients to create brand messages and delineate targeted information for successful promotion.
Content Creation
From monthly blogs to improve your search engine optimization to bylined articles in reputable publications, our goal is to use the power of words to connect you to current and potential patients as well as referral resources.
Content writing for websites and blogs
Social Media
Targeted posting in social media is a cost-effective marketing strategy to keep your current audience engaged and entice prospective patients to check out your website and your practice. Through a planned series of posts across multiple platforms, we can share your brand’s story in a visually informative and engaging way.
Social Media Strategy and Posting (Facebook, Instagram, and LinkedIn)
Traditional Media
It’s all about relationships. Our goal is to highlight your practice strengths and successes in both print and broadcast media while strategically defining your practice as the one to go to for media quotes and professional care.
Traditional Media Relations (TV appearances and print media mentions)
Reputation Management
The KSD team will monitor and respond to all positive and negative reviews on all relevant sites five days a week. A log of reviews will be submitted to the client at the end of the month.
Reputation and Patient Review Management
Email Marketing
Email marketing is the most cost-effective strategic way to get your message to current and future patients, build personal relationships and promote your reputation in the medical community.
Email marketing campaigns
Let’s explore the possibilities together
Schedule your consultation today →Why we do it best
We have a proven track record of success.
From writing content for physician websites to promoting healthcare practices on TV and in print media publications, we can create a PR plan that informs, engages, and drives traffic to your website and your office. Many of our clients have been with us since our launch in 2016. They have confidence in us. And you will too.
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Where our clientshave been featured.
When your medical expertise is featured by trusted media outlets, your credibility extends far beyond the exam room.
We help healthcare professionals earn meaningful media coverage that educates the public, builds trust, strengthens their reputation, and positions them as leading voices in their specialties.
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